Last Updated on December 13, 2021 by Nicholas Ho

Why Google My Business is VITAL For Your Business


90% of all search traffic clicks are derived from page #1 of Google searches. There are 3 places to rank on Page #1 of Google Search :

  • Adwords,
  • Google My Business (GMB) 3-pack and 
  • Organic search.

Google My Business is one of the best methods of ranking on the 1st Page of Google.

This is a local search marketing strategy.

1Get Verified and Trusted by Google. Establish a Google My Business account and verify your business with Google.

2 Get listed on multiple business directories to increase your online exposure and secondary rankings.

3 Use multiple Google services (Adwords, SEO, Maps, etc) to boost your business online exposure.


Using a combination of using Google My Business (GMB) and Business Listings (Citations) is a great way to get found on Google. You should also be Improving your website SEO and acquiring instant traffic via Google Adwords.

Google My Business / Maps is designed for Mobile users (approximately 50% of all Internet users) and is influenced by proximity of the user performing the search action. 

Case Study – Get Found Despite No Website

This is one of our clients, actually the client is my barber, she has a brand new business. Her new shop is beautiful and she is fantastic at cutting hair,  but the shop is not located not the main street, which is a challenge.

Question: So how does her business get found ?

Answer: Google My Business (Google Maps) + Business Directory Listings

Results: Her business has been found over 440 times in Google Search and appeared on Google Maps over 280 times in 1 month. Her business was also found on Page #1 of Google Organic Search due to her TrueLocal listing.