What is SEO?

SEO stands for Search Engine Optimization, it basically determines where your website is found on Google or Bing after someone types in a search term and hits the Enter button. SEO is basically techniques to make your website rank with Google.

Once someone types in a search, the results that come back are listed in pages known as the Search Engine Results Pages. See Below

There are 200 ‘ranking” factors in Google search algorithm, but no-one can tell you all of the factors or the weighting each factor on website ranking, it is a bit like Colonel Sanders “secret herbs and spices”. Yes! The ranking algorithm is a secret and is constantly changing (as often as week to week)

3 types of SEO

  1. On Page SEO – which concentrates on the structure and the content quality of the webpages on your website
  2. Off Page SEO – which can be things such as links, offline (real world) advertising, word of mouth, PR, youtube, images and digital marketing
  3. Social – which is determined by social activities, who many shares, tweets, mentions etc.


The most important type of SEO is “On Page” because without the correct structure, Google will not index and categorise your website properly. Your ranking will “stick better” with good On-page SEO.

What is SEO Video by Search Engine Land


The common question we always get ask – How do I get ranked number One in Google?

The Answer – using a variety of SEO techniques plus Domain Authority plus Effort plus Resources that is better than competing websites. Our recommendation on technique is to use “white-hat “techniques.  The right amount of effort and resources is largely determined by optimal spend. It would make sense to spend $1 to make $5 but not $5 to make $1. Domain Authority is an “invisible” ranking factor determined by how authoritative your website for the subject matter.


What are some SEO tips?

Here are some SEO tips for On Page techniques.

  1. Headings – The number #1 mistakes we see all the time is the incorrect use of headings. Having webpage with the heading, ”Welcome”, is the most common example. A heading is a known ranking factor; your business probably does not want to rank for the word “welcome” a better alternative would be “what you do” eg, “Fine French Cuisine”.
  1. Content – Have at least 300-500 words per article otherwise it will not rank. Routinely Google make changes to its algorithms remove problem areas. One of the algorithm changes known as Panda in 2004, tried to eliminate ‘thin content” from ranking. Which is why creating good quality content is so important which is substantial is so important.
  1. URL (full website address) – Technically you can include a keyword (a search term you are trying to rank for) in the URL. By doing this correctly, you will increase your website ability to be indexed correctly by Google and have better SEO.