Last Updated on January 30, 2015 by Nicholas Ho
You have an aging website, it needs a renovation but you do not know where to start, well here are our top 5 tips, that will maximize your Return On Investment.
1. Upgrade your web software. 
Yes, this sounds obvious but it is often missed and not a priority.
WordPress 3.0 was released in June 2010, which makes the software almost 5 years old
Joomla 1.5 was released in January 2008 and version 2.5 was released in September 2012, a large number of Joomla sites are over 5 years old.
The most significant developments for both leading web applications software is:
- Look and Feel
- Security
- Features
The number one reason why websites get hacked is because of outdated software. The good news is that software such as WordPress 4.x will auto-update if critical security issues are found and Joomla has a simplified security update process. Most hacking is automated nowadays so all websites are targets.
Oh another thing – if upgrading your web software is an issue for your web hosting provider then consider giving them the flick.
2. Responsive
Responsive is a term to describe the website templates abilities to cope with various screen sizes. Websites MUST be displayable on smartphones and tablets. Netology’s most recent project observed that 38% of all traffic was either via mobile or tablet. So in short your website must be “responsive”.
If Are you cutting your audience in half by not having a responsive website?
To get the maximum value from your website investment you must invest in a responsive template.
3. Content Cleanup
If you have not updated your website for a while how relevant is the content?
Does ithe website contain out of date information like contacts? old phone numbers? old pricing, describe products and services that do not exist anymore?
“Content is King” and it must be kept clean. The latest wave of Google search engine algorithm will rank websites with good content higher than other factors such as social media links or other “cheap links”. Spend time on generating, maintaining and curating your content.
4. Social Media
One of the best methods in keeping in touch with your customers online which does not take any special technical skills is via social media. The actions are as simple as
- Sharing a Post in FaceBook
- Share a topic in Pinterest
- Giving an Update in Twitter
- Taking a Photograph in Instagram
It is a simple method of using web technology without needing to touch a computer just grab your smartphone and become your own digital producer.
5. Hosting
The hosting market is constantly changing with new players, old players changing ownership, improved products and solutions. If you have been with your hosting provider for more than 2 years we would strongly advise you to re-evaluate your hosting package. There are so many new deals, environments and new of products available.
SEO
Title: Top 5 Renovation tips for your website
Description: You have an aging website and you do not know where to start, well here are Netology’s top tips to renovating your website.
